The yearly fight to guarantee amazingness over web based business has started by and by and the main two — Amazon and Flipkart — have given a reasonable sign, through their salvos at each other, that like dependably, they will go full scale to be ahead in the play. A day after Flipkart calls out the trumpet in front of the pivotal merry season, Amazon has also drawn out its verbal swordplay.
“Two Amazons will cater to customers this festive season compared to last year,” the global company’s India head Amit Agarwal told in an Interview, in what can be perceived as a foreboding message to competitors, but mainly to rival Flipkart.
Amazon, Flipkart to Shower Best Deals for this Diwali Season
Agarwal, who is the senior VP at Amazon in a worldwide part, was alluding to Amazon multiplying its offerings and its coordination this Diwali season. The remarks come a day after Flipkart said it would triple its gross deals this bubbly season and twofold its lead over Amazon. Flipkart had said it sold 15.5 million units amid the five-day deal last year, while Amazon had said it sold 15 million units.
Agarwal said he did not wish to comment on “misinformed opinions,” adding that the company was starting this festive season in a leadership position on parameters such as selections, delivery, value, traffic and number of active users from third party apps, as well as data on sales from carriers and sellers. “We have a more scientific and mathematical way to determine we are a leader,” Aggarwal said.
“We are entering this festive season with a strong momentum and in a leadership position which allows us to provide customers the best experience to date. We expect this season to be the biggest shopping season in our history and have the largest customer base shop with us during this period,” Aggarwal said.
Agarwal said the stage has multiplied its aggregate purpose of items to 160 million contrasted with last season, while likewise including 5 million items for the Prime client to take it to 7 million. Amazon has multiplied its aggregate storage and coordinations ability to 13 million cubic feet. The stage has also multiplied its merchant base to 2.2 lakh vendors.
“It is as if we have added one whole Amazon of last year. Two Amazons of 2016 will serve customers this year,” Agarwal said.
This is not the first run through Amazon and Flipkart have gone after each other. Flipkart’s Binny Bansal had last year remarked in feature news reports that the organization did not offer “hing and churan” to drive up deals. In front of the current year’s business, Agarwal said Amazon has got serious about hing and churan also.